The Harley-Davidson logo features the name "Harley-Davidson" in a bold, stylized font, with the letter "H" and "D" connected. The logo also features a small, circular emblem with the image of a bar and shield, which represents the company's heritage and commitment to quality. The bar and shield emblem has been used by Harley-Davidson since 1907, and is a symbol of the brand's durability, strength, and dependability. It also symbolizes the core values of the company, which include freedom, adventure, and self-expression.